Nestled on the banks of the May River, the charming Old Town Historic District of Bluffton, South Carolina, is a vibrant blend of Lowcountry history and modern culture. At the heart of keeping this unique area a thriving destination is the Old Town Merchants Society (OTBMS). This non-profit organization is dedicated to showcasing the area’s distinctive historical, cultural, and shopping opportunities for both residents and visitors.
🌟 Mission and Impact
The OTBMS works with local businesses to ensure Old Town Bluffton remains a captivating place to explore. Its primary mission is to establish Old Town Bluffton as a premier destination by highlighting the eclectic mix of offerings found within its historic one square mile. The district, which was designated a National Register Historic District in 1996, features moss-draped oak trees, antebellum homes like the Heyward House Museum, and the picturesque Church of the Cross, all setting a beautiful backdrop for a day of exploration.
The Society’s efforts encourage visitors to spend an afternoon or a day discovering the unique character of “The Bluffton State of Mind,” with its charming streetscape, art galleries, boutique shops, and diverse eateries.
🎨 Cultivating Community Through Events
A major way the OTBMS achieves its mission is by organizing and supporting a variety of engaging community events and festivals throughout the year. These activities draw people into the historic area, supporting local commerce and celebrating the Lowcountry lifestyle. Signature events and frequent activities promoted by the Society include:
- Art Walks: Regular events like the Spring Fling Art Walk and Holiday Art Walk transform the streets, inviting visitors to stroll through local galleries and studios, meet artists, and enjoy refreshments.
- The Bluffton Arts and Seafood Festival: A major annual celebration that showcases local seafood and the area’s robust arts scene, often culminating in a juried fine art show and street fest.
- “Mallternative” Shopping Events: Unique shopping experiences like the Black Friday “Mallternative” Pajama Party encourage locals and tourists to support small businesses by offering fun, relaxed, and community-focused shopping.
- Seasonal Celebrations: Other events like the Easter Egg Scavenger Hunt, Summer Cool Down, and the Old Town Concert Series ensure there is always something happening in the district to engage families and friends.
🤝 The Local Business Landscape
The Old Town Merchants Society represents a diverse array of businesses, all contributing to the distinct flavor of the area. Visitors can wander down Calhoun Street and the surrounding blocks to find:
- Unique Boutiques and Shops: Featuring everything from home decor and fashion to specialty Lowcountry gifts.
- Art Galleries: Hosting both local and international artists who have made Bluffton their home.
- Dining Establishments: Ranging from casual cafes to award-winning restaurants offering seafood, Southern cuisine, and more.
By collectively promoting the district, the OTBMS helps these independent businesses thrive, ensuring that the historic charm and entrepreneurial spirit of Old Town Bluffton remain intact for generations to come.